Sheenie Hyra Uy - Director of concepts and design.

Sheenie Hyra Uy is a dynamic and versatile creative professional with a journey that commenced in 2015. Beginning as a Graphic Designer, she has since navigated through a diverse array of roles, showcasing her adaptability, creativity, and eagerness to embrace new challenges. She has successfully managed e-commerce operations, delved into dropshipping and print-on-demand, excelled in social media management, demonstrated prowess in email marketing, taken charge of NFT outreach administration, exhibited proficiency in web design, showcased her writing skills in copywriting, and showcased her talents in audio and video editing.

Amidst her multifaceted expertise, Sheenie's heart has consistently gravitated towards her roots in Graphic Design, the very discipline where her passion was ignited. Currently serving as the Manager of Design at IAXIA, Sheenie holds a pivotal role in shaping the visual identity and creative narrative of the brand. Her acute attention to detail, innovative thinking, and remarkable ability to translate abstract ideas into visually captivating narratives contribute significantly to IAXIA's overall creative vision.

With her extensive and diverse skill set, Sheenie enriches IAXIA's creative pursuits, ensuring that the brand's visual communication remains not only aesthetically engaging but also aligned with the brand's overarching mission and values. Her dedication to the craft, combined with her adaptability and creative flair, make Sheenie Hyra Uy an invaluable asset to the IAXIA team, driving forward the brand's creative initiatives and elevating its visual presence in the digital landscape.